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NEWS: “What’s Next in Color?” and a Paint Sale!

August 28, 2013

Have you seen the September House Beautiful?  It’s a great color issue with a “What’s Next in Color” article where they interviewed the color marketing directors from eleven major paint companies.

For starters, several pointed out that “feel-good” yellows are trending, from “pale, luminous yellow” like our Buttercream and Classic Marc to brighter more vibrant orangey yellows like our Del Sol and Tuscan Sun.

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Classic Marc, originally created for designer Marc Charbonnet, on walls above are both classic and now “trending”. Gustavian Grey, in the foyer beyond, is a perfect example of a complex gray with warm undertones.

Gray is still the most popular neutral, but now grays are predicted to be much more complex, with both warm and cool undertones. I pulled out our palette of timeless, tried and true colors and found matches for every color described in the article. For complex grays described as “warm & toasty”, our Stone, Silt and JV Violet are perfect examples. Putty and Pumice (in addition to the Gustavian Grey in the photo above) are also easy to live with grays, but with warm, green undertones. The best thing about all of these grays is that they work especially well with wood tones.

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Walls above painted JV Deep Taupe, created for designer Jon Vaccari, are a perfect example of the “warm and toasty” grays with undertones that give this color the grounding and nurturing qualities of a “cozy and safe” brown.

When it comes to color, grayed-down pastels are also forecasted as coming into the foreground, with nature’s predominant blues and greens still very popular, especially the watery blues ranging from turquoise to deep indigo. Pantone color guru Leatrice Eiseman chose a very warm “Linden Green” (see our Spring Green, Peridot, Chartreuse & Jaunty Jen) as the color to watch for, so will this be Pantone’s 2014 color of the year choice to replace Emerald? I’ll report back as soon as I find out!

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All color enthusiasts anxiously await Color Guru Leatrice Eiseman’s Color of the Year, so it will be interesting to see if Linden Green will be it for 2014! 

In the meantime, we’re having an end of the Summer Sale on our best-selling VOC-free no smell Lifemaster Eggshell product. $7 off per gallon through Friday, September 6th!

Order online via our online store:  Order Lifemaster Eggshell on Sale!

3 comments

  1. I recently painted our north facing powder room in Honeysuckle, with Classic Marc on the ceiling. They stand up to the northern light. It had previously been a dark blue which I hated (it came with the house).It now looks like the light is always on in there! I already have lots of yellows in my home, glad to know that other people are finally catching up with me :).


    • So nice to hear Diane! We’d love to see a photo!


  2. Great news about yellows. Typically a color that can be hard to work with (unless of course using full spectrum! Which makes it ‘easier.’

    Other yellows: EcoHues colors available through Ellen Kennon, are
    -New Day
    -Blossom
    -Viburnum
    and for the yellow-greens in your world, add this:
    -Vintage Gold
    -Diffused Green

    Barbara Jacobs



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