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Our Best-selling Colors for 2012

January 22, 2013

This time every year, I run a report to see what colors were most popular over the past year. 2012 was quite a departure from previous years! Our “Buttercream” that has outsold all other colors three to one for years, has been eclipsed by “JV Cloud White”, a beautiful white, but not a color in the true sense of the word. This white was followed by White Opal (our purist white), Classic Cream, Mushroom, Gustavian Grey and Snow as our top sellers.

Could JV Cloud White on this book cover be the reason?

Could “JV Cloud White” on this book cover be the reason?

Wheat, Classic Marc, H2 Ahh!, Edgewood Green, Lichen and Chartreuse (last two were featured in House Beautiful) and weren’t far behind. Interesting how these more colorful colors are still quite neutral.

"Wheat" (on walls above) has quickly replaced Buttercream as the popular yellow.

“Wheat” (on walls above) has quickly replaced Buttercream as the popular yellow.

Last but not least, other popular colors include Honeysuckle, Sage, Bark, Pumice, Putty, Oasis, Sand, Citrine and Christine’s Cloud (the new popular ceiling color). I find the best place to try and envision any of these colors in your home is on our four Photos & Reviews pages that have hundreds of photos of completed projects sent to us by our clients.

If you didn’t see our last blog post, be sure to check it out to find out how to get in on our January Paint Sale!

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