2012 Color of the Year and Color Trend Report!

September 20, 2011

I just heard from Kate Smith (Sensational Color) and Barbara Richardson (Director of Color Marketing for Akzo Nobel), two of the country’s top color consultants who are starting to report back on the colors to look for in 2012. Kate Smith, who just returned from the Color Marketing Group summit meeting where they selected their color predictions for 2012, posted some tidbits on her Facebook page. Here’s a sneak peek of the CMG World Palette which I must say, is quite similar to Akzo Nobel’s color palette!

Colors Selected for 2012 by Color Marketing Group

It’s interesting that a red was chosen as the European color of the year by the CMG and a similar red (as it turns out, a dead ringer for our “Mykonos Red“!) was chosen as the color of the year by the Akzo Nobel international color team. A deep purple was chosen by CMG as the North American color for 2012, a deep teal (our “Albania Teal”?) for Latin America.

Latin American Color of the Year for 2012

LOVE the teal, but I have to say, I can’t imagine the Asian choice for 2012 as a wall color:

Asia's Color for 2012

The international team at Akzo Nobel, the manufacturer of our paints and now the world’s largest paint and coatings manufacturer, has selected “possibilities” as the dominant trend for 2012 “that builds upon last year’s “appreciation, but also offers the exhilarating and inspirational idea that new options are waiting to be uncovered inside all those things we have reclaimed and come to appreciate”. Now it’s available and downloadable as a PDF: Colour Futures Book

Colour Futures 2012 Red is the exact color (Tea Dance) we created a full spectrum version of in 2008 and re-named "Mykonos Red"!

"Mykonos Red" accent wall with "Powdered Pebbles" in this Barbara Jacobs' project.

This cheerful red embodies the “take charge optimism” spirit of the entire palette which includes other full bodied hues, tender hushed pastels, chic neutrals and edgy brights. I saw many of our colors in their palette, including “Juliet’s Potion” which was Barbara’s choice for our Designer Palette back in 2008 (she’s always ahead of the game!). Here’s what she said in our Winter 2008 Living Well Newsletter that debuted the color: “a very strong and bright green with a yellow cast… a very incredible, electric green with a twist. I love the accent nature of it… and I love to use it in small areas… like alcoves… I love combining it with charcoal, brown, violet, cool blues and of course white.” One of her favorite combinations is to combine it with ICI’s [now Akzo] “Windsor’s Purple, a deep, rich regal purple.”

There’s so much to report, but I’ll save more for later! In the meantime, be sure to download your own copy of the Colour Futures Book. It’s not only very informative, but great eye candy!



  1. Thanks for the shout out and for sharing the Color Marketing Group trends, Ellen. It is always fun to see the latest colors isn’t it?

    • It certainly is! Love that everyone seems to be pretty much on the same page!

  2. […] my September 20, 2011 post “2012 Color of the Year and Color Trend Report” I was one of the first to report on the Color Marketing Group and Akzo Nobel’s […]

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