ICI Paints honored by International Furnishings & Design Assoc.

August 8, 2005

I was so excited to hear that the International Furnishings and Design Association recently voted to honor ICI Paints with the “Enlightened Product” Award for “outstanding leadership in the movement to protect the environment while helping to beautify it.”

As you may or may not know, all ICI Paints are low VOC (volatile organic compounds), and their Lifemaster product is VOC-free. I can’t tell you how many times customers tell me how great ICI Paints smell compared to Benjamin Moore, Sherwin Williams and other brands. I can confirm, as I’m one of those people who gets headaches when exposed to strong smells and fumes. We recently painted our office in the Dulux Ultra Velvet Sheen and I was able to work in the office later the same day. The Lifemaster has absolutely no smell whatsoever; and soon Lifemaster will have a new improved scrubbable finish!

Congratulations to our friends at ICI for leading the way in dramatically reducing VOC pollution!

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